(BizJournals.com) VSP will launch a campaign May 21 in five states to increase awareness of the connection between eye care and general health — and the role eye doctors play in the detection and treatment of diabetes.
The campaign will start in Arkansas and move to Kansas, Texas, Colorado and Indiana. It includes an online video exploring the link between comprehensive eye exams and detecting serious diseases.
Rancho Cordova-based VSP has partnered with the American Diabetes Association to provide diabetes information online at vsp.com/discovery and the “Ask the Eye Doctor” section of the association’s website at diabetes.org. A free continuing education course will be offered in each city for all licensed optometrists.
“The first of its kind, the VSP Eye on Diabetes campaign is designed to increase consumer awareness around the importance of comprehensive eye care in detecting and managing diabetes, as well as support our doctors with continuing education in providing this essential care,” Cheryl Johnson, VSP’s vice president of provider services, said in a press release.
Have VSP insurance? Wing Eyecare accepts it! Having your vison checked regularly is vital to your health. Be sure to visit http://www.wingeyecare.com/ to schedule an appointment!